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'Star Trek' Blu-ray Will Release With Augmented Reality Feature

'Star Trek' Blu-ray Will Release With Augmented Reality Feature

As reported by Variety, 'Star Trek' will be released on a 3 disc Blu-ray November 17th and will included an augmented reality tour of the Enterprise.

With the packaging feature dubbed "augmented reality," consumers will be able to hold their disc packaging in front of any standard webcam to unlock an interactive hologram on the computer screen, through which they can tour five cabins on the Enterprise, even shooting enemies from the ship's deck.

Users will have to log in to a website to access the feature, but they control the hologram by holding the disc packaging.

"If you took the visual cue in the package and turned your hand, then you're turning the ship," Paramount homevideo senior VP of brand marketing Bob Buchi said.

The technology has been used before for magazine covers and other types of product packaging, though this is a first for a major home entertainment release.

An early version of the feature, which Paramount tried for the international theatrical release of the film, can be accessed at

Paramount will release three different disc versions of "Star Trek" -- a one-disc version with the movie and director commentary, and a bonus-packed two-disc DVD and three-disc Blu-ray. The two-disc DVD and Blu-ray versions will also include a digital copy of the movie. (source Variety)

Read the full article here.

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